Fragrance Development

People come to us because they have a relationship with their brand or product which needs to be genuinely understood to be appreciated and conveyed to customers in the most meaningful way. They work closely with us, sharing their vision and using our fragrance expertise to explore possibilities and then to translate fragrance hopes and dreams into scent reality.
Take a look at some of the ways we have helped previous clients:


The Client
Creative Designer

The Initial Concept
A creative and visually driven designer wanted to translate beautiful images and a moment of freedom and possibilities into a unique fine fragrance that women would love.

The Creative Challenge
Exploring and building the concept, whilst developing a deep understanding of the client’s ambition for the brand and it’s first fragrance, in order to create the best possible scent.
The Creative Process
We worked collaboratively to explore the story, the moment and what it represented and evolved the concept. Each element translated to an impression, then to scent messages and fragrance ingredients. A fragrance sketch was made and refined until it captured the essence of the concept.

The Result
When the fragrance is worn, the inspiration for the fragrance can be felt and many women understand and can articulate messages in the story.




The Client
Established skincare and grooming company

The Initial Concept
The company wanted to introduce an aftershave to the range, which would be synonymous with the established brand. The scent should be a celebration of men’s grooming, perform well on skin and contain a high percentage of natural essential oils.

The Creative Challenge
Discovering the essence of the brand and relevance to its customers. Then translating this into a meaningful and relevant fragrance incorporating a high natural essential oil content.
The Creative Process
We considered the history of men’s shaving and grooming, which ingredients are used and why, and the routine around grooming and how it has changed. We created a fragrance with a fresh and clean barbers shop feel, distinctive but easy to wear. We incorporated several key essential oils for their effect and relevance within the story of men’s grooming.

The Result
The classic ease and quality of the scent makes it appealing to use every day.




The Client
Innovation driven new entrant to the fragrance market

The Initial Concept
The innovator visualised a small machine which could dispense the user’s own fragrance recipe from a set of fragrance ingredients available on the machine.

The Creative Challenge
It must be possible to create diverse fragrances for men and women and for Eastern and Western fragrance preferences. The diversity of style must be present at launch with a minimum number of ingredients. The communication about the scent of the ingredients and the way they can be used needs to be clear, so that users can make fragrances they will enjoy wearing without expert knowledge.
The Creative Process
We used our fragrance knowledge, explored many possibilities and went on to design twelve fragrances, each an ingredient for the machine. Each ingredient could be represented visually to highlight the basic odour character. We ensured relative strength and evaporation was assessed and provided the information technically and visually, to further enhance understanding of the ingredients to a non-expert audience and ultimately aid the fragrance development process for the users.

The Result
Each ingredient fragrance is distinct and can blend well with many others to achieve diverse fragrances, in line with the ambition. The ingredients are well understood by users so they can create their own unique and wonderful fragrance blends.




The Client
British leather satchel business with a global audience

The Initial Concept
The founder wanted to translate their iconic leather satchel brand into a signature fragrance for candles. The fragrance should be uplifting and optimistic. Two key principles were true luxury comes from simplicity and style transcends fashion.

The Creative Challenge
The founder wanted to translate their iconic leather satchel brand into a signature fragrance for candles. The fragrance should be uplifting and optimistic. Two key principles were true luxury comes from simplicity and style transcends fashion.
The Creative Process
Exploring the brand identity to understand what it means to the customers, the founder and how this impacts product itself. Distilling the key elements of brand to stylish, unfussy, well made and durable, and uniquely relevant to Cambridge and England where the satchels are hand-made.
A fragrance was developed with great attention to detail around the theme of a walk through Cambridge, a sunny day, fresh air and nature, a cup of tea by the river Cam.

The Result
A beautifully presented candle, with a fresh uplifting fragrance which performs very well when burning. It can fill a room with the different elements of sunshine laden air and tree blossom, earl grey tea, the freshness of cool water and a hint of indulgent lemon cake.

Please contact us to discuss your fragrance development requirements.